Cloud & Connectivity
Consumer behaviors and brand preferences continue to evolve at the same rapid pace as advancements in the technology itself. The exponential growth of smart mobile devices and their degree of integration into consumer lifestyles is encouraging automakers to create innovative business models that transform the way they engage their customers.
HARMAN provides cloud and connectivity solutions to create an in-car experience that rivals, and in some cases beats, the personalization of a smartphone or other consumer devices and, most importantly, can evolve over time. With this smart, seamless and scalable approach, OEMs can create unique brand experiences both inside and outside of the vehicle, spanning the entire vehicle ownership lifecycle – from the pre-purchase information gathering phase, through the purchase transaction, and long-term into post-purchase service and maintenance.