HARMAN Automotive together with Scuderia Ferrari - Sharing a Passion for Performance

It’s no secret that Formula 1 is all about speed. But flying down the track requires more than just a will to win. It is born of meticulous preparation and an unrelenting focus on performance.

Founded by Enzo Ferrari, Scuderia Ferrari is the oldest and most successful team in the history of the sport, competing in every world championship since the 1950 F1 season. 

The legendary founder made Ferrari a symbol of tradition, excellence and innovation. 

The SF-23 is the team’s latest innovation. In the words of Scuderia Ferrari Team Principal Frédéric Vasseur, “We need to bring the mindset to always do a better job tomorrow than today.” 

HARMAN Automotive shares this hunger for innovation and performance. Our technology powers more than 50 million cars globally and our rich understanding of automotive engineering allows us to build and integrate solutions like no other.​

“The consumerization of automotive has rapidly and drastically changed expectations for what vehicles today need to deliver,” notes Christian Sobottka, President, Automotive at HARMAN International. “We all expect our vehicles to become an extension of our digital lives and deliver the same connected experiences we enjoy at home, at work and everywhere in between.” 

HARMAN Ready Products were designed to deliver consumer experiences at automotive grade. Each product is crafted to work independently to offer specific vehicle safety, well-being and connectivity benefits - but also integrate seamlessly with other HARMAN Ready Products for an even more enhanced experience. 

  • Ready Care: An industry-first, Ready Care manages in-vehicle activity by monitoring eyes, mind and vitals to optimize safety and well-being.​

  • Ready Display​: Vivid and brilliant optics rival home entertainment, delivered in a sleek and elegant design. 

  • Ready On Demand: With Ready on Demand, drivers can get the features they want, when they want them.

  • Ready Upgrade: Plug-and-play technology transforms the car into a modern electronic device with ever-advancing features throughout the life of the vehicle.

  • Ready Vision: Smart navigation with visual and audio alerts of the external environment empowers the driver with the right information at the right time, even in the most unfamiliar driving scenarios.

  • Ready Tune:  A software-activated branded audio solution enhancing your in-cabin listening experience.

To learn more about HARMAN Ready Products, click here or complete a Contact Us​ form.​​​

​​​Karen Piurkowski​

​​Karen Piurkowski​

Senior Director, Global Content & Digital Marketing at HARMAN International​​

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