Has the commercial customer been forgotten?

[1:45] May explains what Experiences Per Mile means to her

[3:39] Why Ford decided to join the EPM Advisory Council

[4:29] Ford's investment in improving the in-vehicle experience for its customers

[5:19] How the in-vehicle experience differs for commercial customers versus retail customers

[6:42] How automakers can ensure they are catering to the preferences of the driver as well as the fleet manager

[9:00] Commercial driving use cases and how experiences differ

[10:33] How Ford is ensuring the commercial customer isn't being forgotten

[11:37] May predicts collaboration within the mobility space

[12:35] May's vision for the future of in-vehicle experiences for commercial vehicles

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Mentioned in this episode:
EPM Advisory Council

Tweetables

“For us, Experiences Per Mile is the in-vehicle and away-from-vehicle experience that really enables our customer's lifestyle." -May Russell, Ford #EVEPM #ExperiencesPerMile #experience #fleet #telematics

A vehicle does not just take you from point A to point B. Not only is it an essential service, but it also enables a lifestyle AND is a core part of millions of businesses globally. #EVEPM #ExperiencesPerMile #experience #fleet #telematics

"All customers are of equal importance, but we have to recognize their unique needs and their unique journeys that really facilitate and make their lives and businesses better." -May Russell, Ford #EVEPM #ExperiencesPerMile #experience #fleet #telematics​