We're all familiar with dashcam technology. It's meant to capture driving footage so in the event of unforeseen incident, consumers have evidence at their fingertips. In a recent episode of the HARMAN Experiences Per Mile podcast, I explain how a connected ADAS dashcam differs from a traditional dashcam and why it's needed in the changing automotive landscape. This blog post highlights the discussion, but you can listen to the full podcast episode here.
An ADAS dashcam takes capturing driving footage one step further than a typical dashcam. As the name goes, it leverages AI and machine learning technologies to bring in safety features typically found in Advanced Driver Assistance Systems (ADAS). It moves beyond the security aspect covered by a typical dashcam and helps significantly improve driver safety by encouraging better behavior and identifying potential road hazards.
Various market studies found that approximately 93% of car accidents are caused by human error, with distracted driving as one of the main causes. ADAS technology in general will undoubtedly act as a barrier to these issues and an ADAS dashcam in particular can alarm the driver in certain critical situations. The camera focuses on the road and obtains key information in case a driver loses attention. It captures important information about the car's surroundings to increase safety.
For instance, an ADAS dashcam can alert the driver of sudden braking from the vehicle in front of it, avoiding a forward collision. Leveraging the in-cabin camera, it can detect intrusions and break-ins as well. It can also warn against possible lane departure in case the vehicle is drifting.
With its array of safety features, an ADAS dashcam can benefit many different consumers. Fleet managers can benefit from the widespread use of this technology by making the mobility journey safer for its drivers and preventing significant loss of business in the event of an accident. Concerned parents can also find comfort in knowing there are advanced warnings to help young drivers get to their destinations safely. Of course, the technology helps everyday drivers who want to keep their vehicle secure when parked and captures footage in the event of a break-in. Lastly, cab drivers can use cabin footage as a deterrent against misbehavior from unruly passengers. Safety isn't the only benefit of a connected ADAS dashcam. In the market currently, there is a significant connectivity divide when you look at the majority of vehicles on the road. Within the last 10 years, the industry has seen a significant amount of innovation which has created the divide between existing vehicles and newer vehicles. To address this change, HARMAN recently launched a new connected ADAS dashcam called HARMAN Vision. With this product, we aim to accomplish three goals: connect the unconnected, deliver new experiences, and open new revenue streams for automotive manufacturers, dealerships or electronic device providers.
Key features of HARMAN Vision include a high definition dual camera with night vision, secure live-streaming, a speaker and mic for voice controls, touch display, OBD interface, built-in sensors and AI for ADAS, and LTE connectivity. Compared to what's available in the market today, HARMAN Vision is one-of-a-kind in supporting onboard cameras for both front view and driver facing view and it enables remote vehicle surveillance features when the driver is not in the vehicle. The dashcam comes with GPS and G sensors and it has cloud storage for enabling the vehicle to sense a crash and preserve footage taken immediately before and after the incident.
Personally, one of my favorite things about HARMAN Vision is the way it enables social connection for consumers. With HARMAN Vision, drivers can download and save dashcam footage to their phones, which later can be shared with friends and family. I often try explaining to others the beautiful scenery I observed driving to Yosemite National Park a few years back, wishing I had footage to show them because sometimes words don't do it justice. HARMAN Vision can make the whole experience of sharing richer.
Looking ahead, I'm confident that in the coming years we will see rich experiences being rolled out for drivers and passengers alike. The future of mobility is transforming how drivers interact with their vehicles as well as the value they place on it. The solutions we provide at HARMAN are delivering human-centric mobility experiences that foster connections, allowing drivers to do more, or in some cases less, and staying safer all the while.
To hear more from me on this topic, listen to this episode of the Experiences Per Mile podcast.
Director of Connected Aftermarket Products at HARMAN International