Why are automakers using OTA updates to improve consumer experience?

Automotive OTA deployment strategies

​Special guest Mark Boyadjis, Global Technology Lead for Automotive Advisory Services at IHS Markit, shares different strategies for OTA (Over-the-Air) deployment, describes some of the challenges in bringing it successfully to market and comments on how OTA is benefiting consumers all around the world in this episode of the EPM podcast.

Description

​Host Karen Piurkowski welcomes Mark Boyadjis, the Global Technology Lead for Automotive Advisory Services at IHS Markit, to this episode. Mark is a globally-recognized expert in automotive technology markets, strategies, and foresight as well as a career analyst and consultant thanks to his rich variety of expertise in technology forecasting, technology management, and strategic advisory topics.

In this episode, Mark shares different strategies for OTA (Over-the-Air) deployment, describes some of the challenges in bringing it successfully to market and comments on how OTA is benefiting consumer experiences all around the world.​

Key Takeaways

​[1:16] Mark provides an overview of IHS Markit

[1:58] An explanation of OTA updates in the Auto Industry

[2:52] Key challenges in bringing successful OTA functionality to market

[5:04] Different strategies for OTA deployment today

[7:54] Consumer insights 

[11:40] Why more OEMs are deploying OTA updates

[13:50] Trends that will impact OTA updates, and how OEMs leverage them as part of a connected vehicle platform

[16:38] How automakers scale OTA updates​

Tweetables

​“From a top line perspective, IHS Markit expects more than 250 million vehicles to have some sort of OTA by 2025, whereas today, the industry is only at about 50 million." #OTA #ExperiencesPerMile #automotive

In a recent IHS Markit survey, more than half of consumers who answered the survey expressed they'd choose to have OTA (Over-the-Air) updates on their vehicles. #HARMANConnectsMe #technology #OTA

Download the IHS white paper discussed in this episode at info.car.harman.com/IHSwhitepaper. #OTA #HARMANConnectsMe #whitepaper #ExperiencesPerMile​