Consumers are demanding more digital experiences inside the car regardless of the vehicle’s price point. Through value and integration engineering, HARMAN’s global market solutions enable a personalized and integrated cabin user experience. This platform leverages the experiences from delivering premium solutions with immense cost down through reduced hardware costs. This is achieved via reduced system complexity with the ability to be seamlessly connected across multiple domains. The approach provides profound rich user experiences like personalization, navigation, voice and productivity without the associated costs of a premium system. A key component to delivering such rich, cost-effective experiences comes from the HARMAN Ignite Cloud Platform.