Consumers are demanding more digital experiences inside the car regardless of the vehicle’s price point. Through value and integration engineering HARMAN’s global market solutions enable a personalized and integrated cabin user experience. The platform leverages the experiences from delivering premium solutions with immense cost down through reduced hardware costs. This is achieved via a reduced system complexity with the ability to be seamlessly shared across domains. The approach provides profound rich user experiences like personalization, navigation, voice and productivity without the associated costs of a premium system. A key component to delivering such rich, cost-effective experiences comes from the HARMAN Ignite Cloud Platform.