Passion in Motion: HARMAN Automotive Unveils “The Ride of Your Life” Video Series with Scuderia Ferrari

The race is on to exceed consumer expectations. Personalization preferences, wellbeing needs, technology trends, and safety risk mitigation are all top-of-mind, leaving consumers wanting more from their time behind the wheel.

​Leaders in automotive innovation HARMAN Automotive and Scuderia Ferrari are giving viewers a behind-the-scenes look at how the two brands are making those next generation in-cabin experiences possible today. In The Ride of Your Life, the brands parallel their passion, drive for excellence, and pursuit of continuous improvement both on and off the track. As a Team Partner of Scuderia Ferrari, the most winning team in Formula One history, HARMAN Automotive is using the series to explore how our Ready products make new consumer experiences possible for drivers and passengers. For Scuderia Ferrari, viewers experience the intense effort, team collaboration, and commitment to innovation needed to achieve victory.

Over the course of seven-episodes, The Ride of Your Life – HARMAN / Scuderia Ferrari Video Series introduces key individuals in each brand’s story. Shared perspectives and insights from people like F1 Official Driver - Charles Leclerc, and Team Principal/General Manager - Frederic Vasseur complement each episode’s theme. By delving into the parallels between both teams' pursuits, the series underscores the seamless integration of technology into the driving experience, the introduction of enhanced safety measures, and the power of personalization.

Accompanying The Ride of Your Life is a companion video series that shines a spotlight on HARMAN Ready Products. Viewers are invited to ride along with three drivers who experience enhanced vehicle safety integrations, personalization features, and audio innovations, creating a memorable journey for everyone on board. The series showcases how these products make a difference through real-life scenarios, illustrating how technology can transform even routine drives into everyday adventures.

Beyond the video series, HARMAN Automotive and Ferrari announced earlier this year that HARMAN Ready Upgrade will be introduced in upcoming programs for the renowned luxury Italian automaker. The hardware and software package of Ready Upgrade delivers fully upgradeable consumer electronics-level experiences to the vehicle, reflecting Ferrari’s dedication to enhancing the in-cabin experience for their customers.

As the automotive industry continues to evolve, HARMAN Automotive and Scuderia Ferrari have emerged as trailblazers, pushing the boundaries of innovation. The Ride of Your Life video series serves as a testament to both brands shared passion for excellence, seamlessly integrating technology, safety, and personalization into the driving experience. Explore all the episodes of The Ride of Your Life today, available now on our website​

​​​Karen Piurkowski​

​​Karen Piurkowski​

Senior Director, Global Content & Digital Marketing at HARMAN International​​

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