eBook: The Ride of Your Life: HARMAN Automotive / Scuderia Ferrari Edition

Ever wonder what it’s like to be a Formula 1 Race Car Driver speeding down the track with one goal in mind: performing at the highest level – all with a feeling of passion?  High levels of performance are based on continuous feedback and improvement.

HARMAN Automotive draws inspiration from Formula One, and Scuderia Ferrari serves as an example of what it means to continuously improve, and have the drive to achieve the maximum with continuous feedback and improvement, constant tweaking-all in the name of innovation, performance and speed. Read this book to learn more about Scuderia Ferrari and HARMAN Automotive – and how these team partners are similar.​

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Watch the Full Series

Episode 1: P1 - Introduction
Episode 1: P1 - Introduction
Episode 2: The Promise
Episode 2: The Promise
Episode 3: Throttle Up
Episode 3: Throttle Up
Episode 4: Are You Okay?
Episode 4: Are You Okay?
Episode 5: My Way
Episode 5: My Way
Episode 6: Co-Pilot
Episode 6: Co-Pilot
Episode 7: The Ride of Your Life
Episode 7: The Ride of Your Life
Today, a car is so much more than just a car. It’s a people mover. A cargo hauler. An entertainment center. A home on wheels. Your car is an extension of you, your personality and your lifestyle. That’s why we’ve created HARMAN Ready Products - to help improve safety, provide personalization and elevate the in-cabin experience in every way possible. In short, we’re doing more than just making products ...we’re creating experiences that provide the right elements to deliver the "Ride of Your Life."

HARMAN Automotive and Ferrari Partner to Propel the In-Cabin Experience into the Future - Today

Consumer Experiences.
Automotive Grade.

Technology Partnership to drive digital cockpit development across Ferrari vehicle line up via new HARMAN Ready Upgrade. Marketing Partnership will highlight the thrill of the drive as HARMAN Automotive becomes a Team Partner for Scuderia Ferrari.​​
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What is HARMAN Ready?

For the consumer, HARMAN Ready provides a new level of safety, personalization and driving experiences that make every drive the ride of their life. For the automakers, HARMAN Ready offers turnkey products and technologies that empower OEMs to elevate their in-cabin experiences with leading-edge technology and expedited development times.​

Transforms the driving experience, cultivating calm and dispelling anxiety. Smart navigation with visual and audio alerts of the external environment empowers the drive with the right information, at the right time.
Add, upgrade and personalize your in-cabin experience any time after vehicle purchase - from seat-centric entertainment for all passengers to optimized audio and customizable sound environments.
An Industry-first, HARMAN Ready Care manages your in-vehicle activity by monitoring your eyes, mind and vitals and provides mitigation techniques as needed to ensure safety and wellbeing.
Vivid and brilliant optics rival home entertainment, delivered in a sleek and elegant design. Ready display offers a suite of display product that deliver aspirational visual experiences.
Plug-and-play technology transforms the car into a modern electronic device. Upgradeable domain controller product suite with new features and experiences available on a regular schedule.