ADAS have the potential to remove human error from the equation on the journey to zero-accident mobility. In addition, the evolution of more powerful cockpit architectures allows for the pre-integration of ADAS functionality in Digital Cockpits.
The automotive world is looking to reduce accidents and fatalities in the future. According to the National Highway Traffic Safety Administration, more than 35,000 people were killed in traffic crashes in 2018 in the US alone. This road to zero-accident mobility will be paved by ADAS, and as a recent guest on the HARMAN Experiences Per Mile podcast, I spoke in depth on this subject. This blog post summarizes my thoughts, but if you’d like to hear the entire discussion, click here.
ADAS, or advanced driver-assistance systems, are intelligence systems that reside in vehicles to support the driver in a variety of different ways, providing a certain level of automation while driving.
Today, ADAS is designed to help reduce the workload of the driver while driving the car. It monitors, warns, brakes, and even steers in different situations if need be, depending on the system. It eliminates the human error factor, laying the groundwork for true autonomy.
There are many ADAS features and technologies in the car today. You've probably used some of them without knowing it's an ADAS feature. This includes adaptive cruise control, parking assistance systems, blind spot detection, autonomous emergency braking, tire pressure monitoring and adaptive headlights, to name a few.
In addition, passive safety features such as seat belts, airbags and vehicle design are proven to be effective at mitigating the consequences of a collision. However, the most effective way to improve road safety is to prevent a collision altogether by lowering or removing the human error factor out of the equation—and that’s the idea of zero-accident mobility.
Zero-accident mobility is a vision the mobility industry is set out to achieve—an outlook where road fatalities, injuries and accidents can be completely prevented. ADAS is going to have a large role in zero-accident mobility and ensuring vehicle passenger well-being. Research conducted by LexisNexis found that ADAS equipped vehicles show a 27% reduction in bodily injury claim frequency and a 19% reduction in property damage frequency, further demonstrating that ADAS features impact driving safety.
ADAS employs the latest camera and sensor technology to build an accurate picture in real-time, not only of the immediate surroundings, but also of what lies ahead along the route. ADAS also gives automakers the ability to help democratize road safety in parts of the world where legislation and infrastructure are lagging.
Established driver-assistance systems in widespread use are already proven to have significant safety benefits. 3D surround view, augmented reality and forward-facing camera are practically relevant to urban environments because these are where collisions involving vulnerable road users, such as pedestrians and cyclists present the greatest risk.
At HARMAN we're developing experiences that can enhance the driver's physical safety and digital security, as well as personalized in-vehicle atmosphere.
To hear more from me on this topic, listen to this episode of the Experiences Per Mile podcast.
Director of ADAS Product Development at HARMAN International
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