Welcome to Experiences Per Mile, a podcast for automobile technology professionals and enthusiasts. During this program, we will explore consumer-centric mobility experiences and discuss the technology driving them. Karen Piurkowski, your host, is the Senior Director, Global Content & Digital Marketing for HARMAN Connected Automotive. Each episode will feature different thought leaders in the automobile industry and explore various trends around the experiences inside the vehicle.
[1:37] Making personalization scalable.[2:58] Customers needs through time.[4:28] From vehicle-based self-expression to personalization.[7:08] The role of the millennials in the change for personalization in the vehicles.[8:50] OEMs (Original Equipment Manufacturers) in the new sharing economy.[11:54] The rise of car-sharing services influencing on the prosperity of the OEMs.[14:40] The experience of engaging with a vehicle.[15:14] Transformation of the vehicle itself: more it's becoming software.[17:32] Is the focus on software bringing a different type of competition?[18:21] The example of Tesla.[19:24] Passenger side displays.[19:35] How is HARMAN personalizing the in-vehicle experience?[23:21] HARMAN Ignite really puts the OEM in control of their user's experience.[25:11] Steve explains why it is important for the consumer to have a personalized in-vehicle experience.
“Smart phones have changed how everybody views technology." #HARMANConnectsMe #technology #personalization