What foundational elements are needed in the digital cockpit of the future to boost consumer enjoyment?

Improved infotainment for drivers and passengers

In this episode, we speak to Arvin Baalu, Vice President of Product Management and System Design at HARMAN International. Arvin shares the most recent digital cockpit technology innovations, its foundational elements, the experiences the consumer is seeking when using this technology, and what is expected for the digital cockpit of the future.

Description

​In this episode, host Karen Piurkowski, welcomes Arvin Baalu, Vice President of Product Management and System Design at HARMAN. In this role, he leads a global group focusing on next-generation digital cockpit platforms. Arvin has been with the company for nearly 15 years in various senior leadership roles and was instrumental in setting up HARMAN’s development center in India. 

In this episode, Arvin shares the most recent digital cockpit technology innovations, its foundational elements, the experiences the consumer is seeking when using this technology, and what is expected for the digital cockpit of the future.​

Key Takeaways

​[1:07] Arvin Baalu discusses the digital cockpit technology of today

[2:14] The status of digital cockpit technology today

[3:11] The emergence of digital cockpit technology

[3:36] Explanation of the solutions that come together to form a robust digital cockpit offering 

[5:19] The features that add to high levels of consumer enjoyment in the vehicle

[6:25] What various suppliers and automakers offer in terms of experience in the car

[8:08] The predicted changes for digital cockpit in the future

[10:17] How 5G connectivity will impact automotive technology

[12:17] Why the experience for the consumer will change with 5G connectivity

[13:55] When fully automated vehicles will become available for consumers

[15:03] HARMAN’s focus on providing Experiences Per Mile for its customers​

Tweetables

​“Consumers are really looking for a connected and compelling experience when they enter the car.” #HARMANConnectsMe #HARMANExP #digitalcockpit #ExperiencesPerMile

“HARMAN strategy is really about, of course, focusing on the technology stack, but it's just not technology for technology's sake, it's technology that can drive a compelling end user experience.” #HARMANConnectsMe #HARMANExP #digitalcockpit #ExperiencesPerMile

“There's never been a more exciting time to be in this infotainment/digital cockpit business.” #HARMANConnectsMe #HARMANExP #digitalcockpit #ExperiencesPerMile​