Aim for Wow - An Elevated Approach

The ongoing upgrade of our automotive division spans every aspect of operations from product development to marketing. “Aim for Wow” is a rallying cry for this transformation and an approach to work that we’re all embracing. “Wow” is the unexpected – a product, marketing idea or new technology that stops people in their tracks. When you see it or hear about it, your reaction is: "Wow, I wasn't expecting that!”

We’re Ready

HARMAN Automotive delivers the “Wow” through Ready Products​ and innovations that take to heart the needs of our customers and our customers’ customers. We're not developing products that we think people might need, we know they need them as a result of extensive research and insight. 

While these innovative products are created with the foresight of future customer needs, they’re ready now. We are reinventing consumer experiences to make life easier, more productive and more entertaining. Importantly, our solutions withstand the automotive environment and are developed with the most advanced engineering, testing and quality control in the industry. We call this: Consumer Experiences. Automotive Grade.


What Happens in Vegas…Changes the World

The new year kicked off with a big “Wow” at the HARMAN Explore event at CES, the global stage for innovation. In 2024, we moved to the Las Vegas Convention Center and joined our parent company Samsung on the main show floor for the very first time. This unexpected surprise and integrated experience showcased the synergies and seamless relationship between the two companies. 

Our customers witnessed firsthand how our companies and products work together to create something truly spectacular. As attendees entered our automotive space, the “Wow” surrounded them – from the interactive design to the Ready Product demonstrations. Customers were immersed in our new products and saw how they integrated with Samsung and key partners.

Three distinct journeys showed how to have the “Ride of Your Life” with HARMAN. The vehicles on display highlighted how HARMAN Ready Products and audio products work together in everyday scenarios to deliver safer, more personalized and more intelligent experiences. 

From seamless videoconferencing on a road trip with friends…to advanced heads-up display technology for a safer commute…to innovative seat-based audio, our combination of forward-thinking products elevates everyday journeys into something special. 

Through relatable situations, our customers walked away feeling: "Wow, I get that. And wow, I could really use that in my car." This novel event proved that HARMAN is at the forefront of technology and product innovation – and that we intimately understand our customers’ wants and needs.

HARMAN EXPLORE 2024-Showfloor.jpg

​Beyond CES

HARMAN will continue the momentum and “Wow” factor throughout 2024 at all of our many customer events and touchpoints – from digital to social and sales enablement materials. We’ll constantly challenge ourselves to deliver experiences and content that are creative, timely and support our sales and product teams.

Our culture also celebrates employees who “Aim for Wow.” People want to work for a company that’s not only at the forefront of innovation, but also encourages it. We must have fun along way – and celebrate and promote our accomplishments. Employee pride is contagious. Current employees stay with us because they are a part of the extraordinary things we’re doing, and new employees want to join in on the action.


Access to a global electronics powerhouse like Samsung creates endless opportunities for our people and our products. This partnership is truly a game changer and competitive edge that fuels innovation. Add to that our smart and dedicated people working tirelessly to deliver the very best products in the industry – and you have a formula for “Wow” far into the future.

Our teams are committed to excellence, and we see that year after year in everything we do and how well we work together as one organization. I personally can’t wait to see how we grow and lead the industry into the next decade. 

The future is bright at HARMAN!

About Me – More on Stacia Anderson

Since joining HARMAN five years ago, Stacia has led our global automotive events team. As part of the upgrade of the Automotive division, Stacia recently transitioned into a new role where she leads the central marketing services team, including event marketing, content, digital and social as Senior Marketing Director. Stacia has extensive experience in advertising, branding and experiential marketing with B2B and B2C companies including Fiat Chrysler (FCA), General Motors, Dassault Systèmes and Bose Automotive, to name a few.

​​​Stacia Anderson​

Senior Director, Central Marketing Services​ at HARMAN International​​

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