This episode features Chris Ludwig, Vice President of the EPIC Experience Team at HARMAN International. He leads HARMAN's innovation of the total in-car experience through sound, technology, and design. Previously, he led the global acoustic systems engineering team for automotive and spearheaded all of Harman-branded audio sound signatures, including Mark Levenson, JBL, Infinity, Harman, Kardon and Lexicon. Here he shares insights into the EV market and how EV technology differs from that of gas vehicles.

Description

Karen Piurkowski welcomes Chris Ludwig to this episode. He is the Vice President of the EPIC Experience Team at HARMAN International and leads HARMAN's innovation of the total in-car experience through sound, technology and design. Previously, he led the global acoustic systems engineering team for automotive, and spearheaded all of HARMAN branded audio sound signatures, including Mark Levinson, JBL, Infinity, Harman Kardon and Lexicon.

Electric vehicles are gaining popularity around the world, driven by the purpose of being more environmentally friendly. In this episode, Chris Ludwig speaks to the new technologies in EVs that maximize efficiency and offer unique experiences to the user. Chris also touches on the different regional trends appearing in EV development and delivers valuable information regarding unique sound system innovations for the inside and outside of the EV.

Key Takeaways

[1:16] Chris Ludwig explains why there are more EV manufacturers in the market today.

[1:55] Other motivations driving the EV market are presented by Chrisr Ludwig.

[3:18] Chris talks about regional differences that exist in EV development.

[4:30] What is holding EVs back in terms of adoption rates with consumers?

[5:53] Chris explains how Tesla is helping to drive more adoption of EVs.

[6:45] The new technologies for EVs.

[8:30] What HARMAN offers for the external sound capabilities outside of the vehicle.

[9:40] Chris talks about speaker systems used for EVs.

[10:21] Sound systems that emulate the sound of a combustion engine.

[11:10] Chris talks about the differentiation between in-vehicle technology trends for EVs versus gas powered vehicles.

[12:23] Chris explains the different sound signatures for the inside of the vehicle between an EV and an internal combustion vehicle.

[14:13] How is HARMAN including more content into the EV without impeding other electrical functions in the car.

[15:56] What is HARMAN doing to address the needs of electric vehicles?

[17:09] Chris predicts what is going to happen with the consumers of EV models.

Tweetables

“EVs offer a holistic personalized experience." #HARMANConnectsMe #technology #EV #electricvehicle #experience

“HARMAN maximizes performance and minimizes power in their EV technologies." #HARMANConnectsMe #technology #EV #electricvehicle

Subscribe to EPM Podcast

Apple Podcasts

Spotify

TuneIn