Build Your Perfect Drive

Using a limited number of credits, Scuderia Ferrari HP pros select their ideal road, passenger, playlist and more while HARMAN Automotive leaders craft their perfect in-cabin experience. Who and what will they choose? Watch our Always Ready content series now and find out!

Charles Leclerc, Scuderia Ferrari HP,
Interview

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Carlos Sainz, Scuderia Ferrari HP,
Interview

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Frédéric Vasseur, Scuderia Ferrari HP,
Interview

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Christian Sobottka, HARMAN Auto,
Interview

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Rhita
Boufelliga, HARMAN Auto, Interview

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HARMAN Automotive shares with Scuderia Ferrari HP a combination of innovative technology and human craftsmanship. We are honored to serve as an Official Partner of this iconic team for the second year in a row. Learn more about our shared passion for performance and the principles that drive us below.

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Speed Matters

In Formula 1 as in consumer electronics, speed matters. While Scuderia Ferrari HP focuses on speed at the track, HARMAN Automotive is committed to transforming the vehicle into a modern electronic device with new generation solutions in the fastest manner possible.

Fueling Innovation

As with Scuderia Ferrari HP, innovation fuels performance on the racetrack and on the road. At HARMAN Automotive, it can provide high level connectivity and upgradability.

Focus

A clear view is critical for success for Scuderia Ferrari HP as it is for HARMAN Automotive, where attention to everyday drivers’ needs can lead to an unmatched visual experience.

Accuracy

Just as Scuderia Ferrari HP drivers need accurate information in front of them to succeed, HARMAN Automotive needs to deliver the right information in the right place for daily commuters.

Advanced Technology

While the most awarded team in the history of F1 pushes the boundaries in every race with advanced technology, engineers at HARMAN Automotive are continuously finding new ways to unleash the power of advanced technology on every drive.

Teamwork

Formula 1 is a team sport. Teamwork is also at the heart of the HARMAN Automotive in-cabin experience as the apps on the road are the result of collaboration between developers, OEMs and drivers.

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