Get Ready for Our New Video Series Together with Scuderia Ferrari HP!

It's been quite a ride over the past year and a half with our partner Scuderia Ferrari HP as we've shared stories about how to deliver the Ride of Your Life. Join us now as we shift into high gear with a new campaign!

Our Always Ready video content series will showcase how we can each raise the bar with cutting-edge innovation, speed and teamwork through a series of entertaining challenges. 

You've Got Questions, We've Got Answers

First up in the campaign is the Always Ready Questionnaire. This behind-the-scenes video series features Scuderia Ferrari HP Official Drivers, Charles Leclerc and Carlos Sainz, and Team Principal Frédéric Vasseur answering the questions you want to ask! From personal motto to greatest fear, each team member reveals his true self and what it takes to be Always Ready.

It doesn't end there! Our very own president, Christian Sobottka, is also put to the test to share how HARMAN Automotive is Always Ready for what's next, sharing personal thoughts on the latest innovations from HARMAN.

The Perfect Drive Meets the Perfect In-Cabin Experience

In this upcoming challenge, Charles, Carlos and Fred each craft their perfect drive in a game with just 15 credits. They will have to use their credits wisely to choose the best combination of road, vehicle, passenger, playlist and driving conditions to create the ideal drive.

HARMAN Automotive execs will play the same game – with a twist! Our pros will need to create their perfect in-cabin experience powered by HARMAN using the same 15 credits. From entertainment to awareness, safety to connectivity, our team will share what they value most inside the car.

Simply the Best

The Formula 1 racing world is always exciting with new cities, adventures and challenges almost weekly. Our third game asks Scuderia Ferrari HP team members to create a “best of” list for the 2024 F1 circuit. Watch as the guys rank everything from favorite local cuisine to wildest race weekend!

Meanwhile, HARMAN Automotive senior leaders are tasked to name their "best of" across categories using HARMAN Ready technology. Stay tuned to find out in the Superlatives Challenge later this fall.

Lights Out!

Remember the thrill of playing slot cars as a child? In our final challenge, we take Charles and Carlos down memory lane with a nostalgic, head-to-head slot car challenge. Get ready to experience the energy and excitement of an F1 race, scaled down!

And HARMAN Automotive gets in on the action as our president and other team members from software to strategy "get behind the wheel" to race each other to the finish, straight from our automotive lab in Garching, Germany.

Always Ready

We are Always Ready and hope you are too. Come along with us on this adventure –

Karen Piurkowski

Senior Director, Global Content & Digital Marketing at HARMAN International

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