Consumer Benefit: Enjoyment
Since consumers spend so much time in the car daily, it’s helpful to have an area of enjoyment rather than stress and tension. The Enjoyment consumer benefit includes solutions that support any aspect of entertainment in the vehicle along with tools for discovery. Entertainment can include sharing and personalization of video and audio content across multiple devices, among other ways to entertain the driver and the passengers. It also includes discovery benefits – such as personalized recommendations and intelligent trip adjustments that cater to preferences and more.