The Digital Drive: Elevating the In-Car Experience

Tune in to this episode to learn how HARMAN is bringing innovative digital brand experiences into the cabin.

In this Always Ready episode, host Oisin Lunny explores the role of digital in the in-cabin experience with Shailesh Ingale, Brand DNA Senior Director within HARMAN Car Audio. Together they discuss how HARMAN Automotive is unleashing the power of digital with brand experience packages that go far beyond a touchscreen – from Mood Wave technology that generates new music on the fly to Aura smart lighting.

Key Takeaways:

[2:52] Shailesh explains the significance of branded audio for OEMs and consumers.

[4:43] Shailesh discusses the unique ways HARMAN Automotive collaborates with OEMs.

[6:42] Global survey findings on the value of branded audio.

[7:45] The evolution of branded car audio into a digital experience.

[10:57] Shailesh reveals some of the newest HARMAN Automotive technologies including Harman Kardon Mood Wave generative music, Aura lighting and the ImmersiFi upmixer.

[13:06] How HARMAN Automotive creates Consumer Experiences. Automotive Grade.

[14:28] The importance of personalization with car audio systems.

[15:49] Shailesh shares how he approaches innovation by theme for the HARMAN family of audio brands.

[17:07] Shailesh’s outlook on the future of in-cabin audio.

Mentioned in this episode:

HARMAN Branded Car Audio: https://car.harman.com/solutions/car-audio

Audio Talks Podcast with Carl Cox: https://audiotalks.podigee.io/15-carl-cox

HMI: Human-Machine Interface – a system that allows drivers and passengers to interact with a vehicle's hardware and software. 

Huemen Design Agency: https://www.huemendesign.com

Make sure to follow us on Social Media:

LinkedIn @harman-automotive

YouTube @harman_automotive

Instagram @harman_intl

X @HARMAN

Facebook @HARMANint

Postables:

We've taken the underlying music processing technology from the consumer side and brought that into the car…when you're listening to your favorite track, the lights are dancing to the music.

#HARMANAutomotive #AlwaysReady

By using the brand as a lens, we can create an experience around personalization and letting customers create the experience they want within the bounds of the brand.

#HARMANAutomotive #AlwaysReady

When we're all old, people will still be listening to new music or the music they love.

#HARMANAutomotive #AlwaysReady

HARMAN Branded Car Audio

With more than 70 years of deep expertise in acoustic design, tuning and signal processing, HARMAN is leading the way in elevating the entire in-cabin listening experience.

Learn More