Drivers and passengers demand for bigger displays to enjoy their infotainment and entertainment in an immersive way. At the same time, displays getting integrated into cars as smart surfaces for the car-to-human interaction. Every year, more and larger displays are installed in cars. The demand for flexible cluster displays and HUDs is growing, likewise, there is a growing demand for touch-screen solutions. As the number of in-car screens increases, HARMAN meets the challenge and creates the very best experience for the driver and passenger. To reach this goal, HARMAN and Samsung use their synergies to integrate high-performance consumer display technologies into the car. Improving existing LCD technology, HARMAN and Samsung introduce new QLED solutions and will also bring flexible OLED displays to market.
Current trends in display technologies
The HARMAN/Samsung powerhouse has introduced the new HARMAN QLED Auto solution. It is the first of its kind to introduce automotive-grade, zero-cadmium Quantum-Dot Light-Emitting-Diode (QLED) technology. HARMAN/Samsung will also bring advanced flexible and transparent Organic Light-Emitting-Diode (OLED) displays to the automotive industry. Thanks to the synergies with Samsung, HARMAN can bring the premium visual experience from Samsung to the automotive consumer to create an immersive user experience from home to vehicle to mobile.
QLED bridges the performance gap between LCD and OLED
OLED displays use organic light-emitting material instead of a rigid backlit unit, enabling them to be positioned on any surface. HARMAN/Samsung will bring advanced, flexible and transparent OLED displays to the automotive industry.
Several approaches are possible
- Curved cover, flat display below
- Free-form display: rear projection (using DLP)
- Curved displays (LCD-TFT, OLED)
- Flexible displays: plastic substrates and electronics