Augmented Reality Platform

AR in the car
The Rise of Immersive Technologies
Augmented reality (AR) is having an impact on a broad range of industries and consumers are anxious to use this promising technology in more environments. HARMAN offers AR in the car with the aim of increasing safety and making driving more intuitive and comfortable.

Bringing AR to the Automotive Industry

The HARMAN approach to AR includes building a scalable platform that is open for multiple applications, easy for the OEM to implement and intuitive for drivers. The HARMAN Augmented Reality platform enables display-based AR and supports multiple features for navigation and ADAS. It is a cross platform solution (Linux, Android and x86) and can run on the infotainment SoC or an external ECU/domain controller. It merges data from different sources (CAN, GNSS, IMU) for high-resolution dead reckoning and works seamlessly with the camera system already integrated by the OEM. OEMs can choose from two offerings: ADAS Bundle or Navigation Bundle.

ADAS Bundle

A software bundle that can enable the choice of enhanced driver awareness experiences, including:

  • Lead vehicle
  • Collision warning
  • Blind-spot warning
  • Lane departure 
  • Lane change warning
  • Pedestrian crossing
  • Animal crossing
  • Night vision AR

Navigation Bundle

A software bundle that can enable choice of enhanced navigation information, including:

  • Maneuvers
  • Street names
  • POIs
  • House numbers​​
Key Features
Key Features

Design Expertise

  • Extensive expertise in UI and UX design allows for differentiated user experiences which are safe, simple and effective to operate

Warning Overlays

  • ​Astonishing navigation experience and enhanced safety through intuitive ADAS warning overlay

Display Output Support

  • ​Supports diverse display outputs including head-up display (HUD) and head-down display (HDD)

Software Development Kit

  • ​Customizable and modular hardware agnostic platform with SDK allows OEMs to create or maintain their own brand

Focused on promoting your brand’s in-car experience to the next level?

Register with HARMAN EXPLORE to see the latest in Consumer Experiences, Automotive Grade.