As software is redefining how automakers design and build vehicles, it is essential that this software is kept up to date. The faster an update can be deployed, the more likely costs are reduced, the brand image remains strong, recalls may be avoided and most importantly, customers are satisfied.
OTA Insights builds extremely informative dashboards and reports that provide analytics and actionable insights on OTA activity. This information includes the penetration of software versions across fleets, models and regions, and provides reasons for low adoption rates and other challenges OEMs and dealerships face in performing the updates. It also helps to increase campaign efficiency, reduce the cost of an update and deliver the in-vehicle customer experience that the automakers envision.