HARMAN ExP

Drive-Live Concert

Everyone gets a front row seat
HARMAN ExP Drive-Live Concert
ExP Drive-Live Concert
​ExP Drive-Live Concert is targeted to Experience Seekers, particularly those interested in entertainment through music and the best sound systems available. Over half (52%) of Americas attend one or more live music events each year (Pre-pandemic). These consumers look for experiences they can share with others to bring them closer together. Functionally, they enjoy immersive concert experiences. Emotionally, they have a desire to create a moment and a memory worth cherishing.

Read more about the key components of ExP Drive-Live Concert.

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