Drive-Live Concert

Everyone gets a front row seat

ExP Drive-Live Concert

​ExP Drive-Live Concert is a solution targeted for Experience Seekers, particularly those interested in entertainment through music and the best sound systems available. Over half (52%) of Americas attend one or more live music events each year (Pre-pandemic). These consumers look for experiences they can share with others to bring them closer together. Functionally, they enjoy immersive concert experiences. Emotionally, they have a desire to create a moment and a memory worth cherishing.

Read more about the key components of ExP Drive-Live Concert, along with our process for creating HARMAN ExP solutions.


Focused on promoting your brand’s in-car experience to the next level?

Register with HARMAN EXPLORE to see what ExP can do for you.