Software Enabled Branded Audio is a branded audio experience that can be activated with a touch of a button.
Combined with a Branded App to easily activate and control its many features, Software Enabled Branded Audio offers a turn-key, user friendly and affordable way to maximize in-cabin audio experiences.
Today’s automotive customers want great sound in their vehicles, yet on a global basis only 14% of vehicles include a Branded Audio solution. To address that unmet market need, and backed by extensive consumer research, HARMAN created Software Enabled Branded Audio. The result is a software-enabled personalized audio experience with a 10–20 percentile point benchmarking improvement over the existing base audio system…all at an affordable price point!
With a simple touch of a button, consumers can activate a software enabled upgrade that transforms their vehicles existing base audio system into a high audio quality, HARMAN Branded listening experience. Leveraging HARMAN’s deep automotive and design experience, the easy-to-use Branded App offers a user-friendly interface that activates and serves as the product’s control center. Integrating with the carmaker’s ecommerce and cloud it manages activation, and with underlying audio services it manages the tuning and audio features.