We all live connected lives. Through devices that are constantly communicating with each other and with connected infrastructure we stay informed, aware, and entertained. While smartphones initially promised perennial connectivity the ‘always-on’ paradigm is now being extended much farther. One such ‘device’ now gaining access is the automobile.
Initially, the connected car was simply an avenue to unlock value-added safety and convenience. You could call for help in an emergency, gather basic diagnostic information to troubleshoot issues, or smartly navigate to your destination while accounting for live road and traffic conditions. Automotive connectivity has now transformed from a nice-to-have functionality to being almost foundational. Without reliable connectivity, the full potential of a software-defined vehicle cannot be realized.
In a hyper-competitive automotive environment, connectivity is the differentiator for end consumers. Cars are no longer simply evaluated based on their ability to connect, but on their ability to stay connected and deliver connected services reliably: wherever they’re driven. When services cannot be delivered reliably, especially when safety and security are at risk, brand perception could be affected.