This collaboration reflects a shared vision to improve how drivers and passengers engage with quality media while on the move. By integrating NDTV’s premium content with Ready Link Marketplace, the two organizations aim to deliver a safer, more intuitive, and more engaging in-car information experience for users across India.
All content delivered through the platform will be optimized for hands-free access and minimal driver distraction. NDTV programming available through the in-vehicle experience will include:
Live news briefs and top headlines
Election and political updates
Business and market insights
Sports updates and summaries
Curated features and special commentary
“At HARMAN, our focus is on shaping meaningful and responsible in-car experiences,” said Jens Schneider, Director Product Management for Ready Link Marketplace, HARMAN International. “Working with NDTV strengthens our Ready Link Marketplace ecosystem and enables us to bring credible, relevant content into the vehicle in a way that supports convenience, safety, and user engagement.”
“We are pleased to work closely with HARMAN to extend NDTV’s trusted journalism into the in-vehicle environment,” said Rohan Tyagi, Chief Product Officer, NDTV. “This collaboration allows us to thoughtfully adapt our content for on-the-go consumption, ensuring audiences can stay informed wherever their journeys take them.”
