Crafting the ultimate in-car audio experience doesn’t happen overnight. In this episode of Always Ready, host Oisin Lunny learns how HARMAN Automotive enlists the help of trained listeners around the globe in his chat with Director of Global Experiential R&D, Jonathan Pierce. Hear how Jonathan’s team helps engineers create the best branded audio experiences by capturing and quantifying expert opinions.
[5:15] Jonathan discusses the science of sound with Oisin.
[6:16] Jonathan shares how the R&D group measures the quality of sound.
[8:46] A discussion of when R&D happens in the overall development process.
[9:25] Jonathan describes the role of trained listeners in the R&D process.
[10:25] Jonathan shares his thoughts on whether ideal sound varies by geography or demographic.
[11:43] An overview of the Experiential R&D presentation at CES.
[14:35] Jonathan reveals his thoughts on the future of in-car audio.
Always Ready Playlist: Click Here
Always Ready Video of Full Podcast Episode: Click Here
HARMAN Branded Car Audio: Click Here
DSP: Digital Signal Processing – when the amplifier incorporates a DSP chip that can manipulate the audio signal, allowing for advanced sound adjustments and optimization.
Dolby Atmos: Click Here
Samsung 3D Processing: Click Here
LinkedIn @harman-automotive
YouTube @harman_automotive
Instagram @harman_intl
X @HARMAN
Facebook @HARMANint
What my team is here to do is to train individuals to be able to listen to music and then communicate what they like and dislike about those experiences – to help our engineers create the best branded audio experiences.
#AlwaysReady #HARMANAutomotive
By using all these trained listeners and listening to all these sound experiences, we can guarantee that there's a connection there emotionally with the sound quality.
For a lot of people, their car audio system is the most capable audio experience that they own.
