The Superlatives

From favorite hairpin turn to local cuisine, join us for an inside look at what fuels Charles, Carlos and Fred – and see HARMAN Automotive leaders rate the in-cabin experience. Watch our latest content series now and discover how we are Always Ready!
Driven by Passion
HARMAN Automotive shares with Scuderia Ferrari HP a combination of innovative technology and human craftsmanship. We are honored to serve as an Official Partner of this iconic team for the second year in a row. Learn more about our shared passion for performance and the principles that drive us below.
HARMAN Ready Upgrade
Speed Matters
In Formula 1 as in consumer electronics, speed matters. While Scuderia Ferrari HP focuses on speed at the track, HARMAN Automotive is committed to transforming the vehicle into a modern electronic device with new generation solutions in the fastest manner possible.
Read More
HARMAN Ready Connect
Fueling Innovation
As with Scuderia Ferrari HP, innovation fuels performance on the racetrack and on the road. At HARMAN Automotive, it can provide high level connectivity and upgradability.
Read More
HARMAN Ready Display
Focus
A clear view is critical for success for Scuderia Ferrari HP as it is for HARMAN Automotive, where attention to everyday drivers’ needs can lead to an unmatched visual experience.
Read More
Ready Vision
Accuracy
Just as Scuderia Ferrari HP drivers need accurate information in front of them to succeed, HARMAN Automotive needs to deliver the right information in the right place for daily commuters.
Read More
HARMAN Seat Sonic
Advanced Technology
While the most awarded team in the history of F1 pushes the boundaries in every race with advanced technology, engineers at HARMAN Automotive are continuously finding new ways to unleash the power of advanced technology on every drive.
Read More
HARMAN Ignite Store
Teamwork
Formula 1 is a team sport. Teamwork is also at the heart of the HARMAN Automotive in-cabin experience as the apps on the road are the result of collaboration between developers, OEMs and drivers.
Read More
Sign up for free virtual events to learn more about “Always Ready” and to stay connected.
​​​​
​​
​​​​