Will digital creators extend their content curation to the driver’s seat?

In this episode, host Karen Piurkowski welcomes Tim VanGoethem, Vice President of Automotive Product Management at HARMAN. Tim oversees HARMAN’s team of product management experts to determine HARMAN’s Automotive strategy and portfolio. He also anticipates market needs to define compelling, differentiated product lines, and develops innovative business models as well as the go-to-market approaches across all HARMAN Automotive Strategic Business Units. Tim gives a behind-the-scenes look at the HARMAN ExP Creator Studio and explains how it is turning the car into a third living space.

Key Takeaways:

[1:12] Tim gives an overview of the new HARMAN ExP Creator Studio

[1:49] The inspiration behind Creator Studio

[4:55] Key features of Creator Studio

[7:03] Main technologies that Creator Studio is comprised of

[9:48] What it was like developing Creator Studio

[10:37] The biggest challenge of developing Creator Studio

[12:13] A peek at the Creator Studio development process

[13:54] If Creator Studio is shifting the way automakers and consumers view time in the car

[14:21] Tim shares how these new levels of entertainment and productivity are going to impact the automotive industry in the future

Tweetables:

While developing Creator Studio, we interviewed people who create content on various social platforms to understand the pain and pleasure points so that we could craft a set of experiences that could address them. #HARMANConnectsMe #EPM #podcast #research #social #content

Our research found there was a clear need for creative stimulation in the car, addressing the key pain point of boredom. The idea of a creative studio plays perfectly into that, while adding productivity in the car. #HARMANConnectsMe #EPM #podcast #research #productivity #boredom

“The great thing about this new solution is you can use Creator Studio for both productivity and entertainment applications.” #HARMANConnectsMe #EPM #podcast #CreatorStudio #productivity #entertainment

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