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The automotive industry is in the middle of its third revolution through vehicle software innovation and transformation. Software-defined vehicles (SDVs) are set to transform transportation, allowing users to personalize and improve their in-vehicle experience throughout the lifetime of their car. But with this power comes complexity. To ensure these vehicles are safe, reliable and ready for the road, a robust testing toolchain is the key to unlocking the full potential of SDVs. Today, automotive software developers depend on complex hardware setups to develop, test and deploy new functionality. Existing developer tools are fragmented and vendor specific, which leads automakers to build and maintain highly customized development environments. To address this, we are excited to announce Ready CQuence Loop, a cloud-native development and testing solution offered as a fully managed service that accelerates development cycles, decreases cost for development infrastructure and enables new features and experiences to be rolled out to users faster than ever.

The automotive industry is undergoing a major transformation, fueled in general by advancements in technology, electric vehicles, and the integration of artificial intelligence (AI). Vehicles are becoming smarter and more connected and the software running these systems is playing an increasingly critical role. In this hyper-evolving landscape, one of the most powerful tools at the industry's disposal is open-source code.

We had the privilege to spend some time with Automotive News’ Rising Star Marygracesoleil Ericson on the importance of collaboration. Dive into our intriguing Q&A below and learn what “move as one with the impact of thousands” looks like at HARMAN Automotive.

At HARMAN Automotive, we encourage “Embracing collective intelligence” – the mentors and mentees of the Global Automotive Mentoring Program are modeling that behavior. We interviewed Damaris Herrmann, Director Global Talent Management HARMAN Automotive to learn more about the program.

"People don't buy WHAT you do, they buy WHY you do it."

As we wind down our series on cultural transformation and HARMAN Automotive Superpowers, today's post will outline the role of ownership and how it empowers our people. "Act like Owners” is a foundational Superpower for us – and a mindset that drives even the smallest decision and action. It means being proactive, taking initiative, being accountable for outcomes, seeking continuous improvement and demonstrating commitment and dedication to the success of HARMAN.

It's been quite a ride over the past year and a half with our partner Scuderia Ferrari HP as we've shared stories about how to deliver the Ride of Your Life. Join us now as we shift into high gear with a new campaign! Our Always Ready video content series will showcase how we can each raise the bar with cutting-edge innovation, speed and teamwork through a series of entertaining challenges. 

According to a report by Statista, the global connected car market is expected to reach $192 billion by 2028 with a compound annual growth rate of 17%. By 2030, 90% of all new cars will have internet access. Pervasive connectivity, when paired with automotive consumer demands for personalization and the car manufacturers' desire to generate recurring revenues, will drive demand for in-vehicle applications. These applications will enhance the driving experience, provide useful information during commutes, and offer entertainment options for drivers and passengers.

Summer is upon us, and our partner Scuderia Ferrari HP is bringing the heat in the 2024 Formula 1 standings! With eight rounds completed, the team has racked up an impressive 252 points, nine podiums and two wins – and is just 24 points shy of the No. 1 position in the Constructor Standings!

At HARMAN, we believe that "WE" is more important and powerful than "I." As we set upon our journey to upgrade our strategy, mindset and the way we work together and with our partners, we knew it would be critical to tap into our vastly talented network of people around the globe.

As we continue our series on Superpowers, the behaviors that define our target culture at HARMAN Automotive, we want to showcase all the ways that our teams are embracing Trust and Transparency to build our culture and activate our teams to meet our strategic objectives. To trust and be trusted is a natural desire and need of any human being. We recognize this and have instilled these fundamental elements into our culture to foster a connected community.

The ongoing upgrade of our automotive division spans every aspect of operations from product development to marketing. “Aim for Wow” is a rallying cry for this transformation and an approach to work that we’re all embracing. “Wow” is the unexpected – a product, marketing idea or new technology that stops people in their tracks. When you see it or hear about it, your reaction is: "Wow, I wasn't expecting that!”

Sixteen weeks. Sixteen questions. Sixteen weekly winners and two lucky Grand Prize winners. It was quite a ride over the last four months in 2023 with our first-ever Ride of Your Life Sweepstakes! As an official Team Partner of Scuderia Ferrari, the most winning team in F1 history, we celebrated the launch of The Ride of Your Life video series by giving our fans a chance to get in on the action. HARMAN Automotive LinkedIn followers answered weekly questions about the new series, created with our partner, to win replica mini helmets.

Creating a new vision for the future and upgrading an organization to meet future aspirations is no easy feat. As we embarked upon our mission to deliver Consumer Experiences. Automotive Grade., we knew that we needed to transform our culture to engage employees around the globe in a new way of thinking.

It’s an exciting time to be at HARMAN. Our employees are working with cutting-edge technologies to create innovative products that connect people, vehicles and the environment. This is not technology for technology’s sake - it’s leveraging innovation to enable connected experiences on the go and to make the world safer for drivers, passengers and pedestrians.

Staying connected on the road has its unique set of challenges. For professionals, driving can sacrifice precious collaboration time, especially when companies abandon traditional conference lines for virtual meeting tools.

If you were to describe the ride of your life, what comes to mind? A certain make and model, its features, and how fast it goes from 0 to 60? Or perhaps it’s not what you’re driving but who you’re with?

The race is on to exceed consumer expectations. Personalization preferences, wellbeing needs, technology trends, and safety risk mitigation are all top-of-mind, leaving consumers wanting more from their time behind the wheel.

This blog post will illuminate how team members at HARMAN Automotive are changing their collective mindset to focus on new product development.

The celebratory event consisted of three parts: the launch ceremony, plant tour, and government roundtable discussion.

Within this blog post, we will specifically examine how to update an organizational structure to instill ownership, how to engage employees in the process and how to infuse a feeling of shared success.

As the general population is increasing in many cities throughout the world, there is a need to more intelligently manage dynamic, real-time information to optimize mobility, safety and efficiency. We are living through a mobility evolution propelled by new technologies influencing both public and private sectors alike. HARMAN Automotive is focused on building city intelligence and delivering safer communications between the car and its environment to satisfy the growing need for connectivity.

Transformation in any industry begins with people. Creating a sense of belonging is a fundamental priority in any business. People need to feel a connection to a company and its purpose to be passionate about coming to work every day. As we embark on this journey, we are focused on people; those that will help us to upgrade the organization to design and deliver Ready products faster.

It’s no secret that Formula 1 is all about speed. But flying down the track requires more than just a will to win. It is born of meticulous preparation and an unrelenting focus on performance.

The transformation currently underway in the Automotive industry is fascinating. Megatrends like Electrification, Smart Mobility, Software-defined vehicles, Personalization, and much more are turning the traditional ways of experiencing and engaging with cars inside out.

Many of us have heard or used the phrase “safety-first,” a gentle reminder to the people we love. But what happens when consumers are behind the wheel, alone, without anyone to help them keep wellbeing top of mind?

HARMAN Automotive has been a market leader in providing a variety of OTA solutions to the automotive industry, both for ICE (Internal Combustion Engines) and EVs (Electric Vehicles).

The companies agree to a joint technology and marketing partnership by bringing digital cockpit development through the new HARMAN Ready Upgrade to Ferrari’s vehicle line-up

The HARMAN product portfolio delivers consumer-focused experiences at an automotive grade. Today, HARMAN launched Ready Care, an experience comprised of elements addressing - Cognitive Distraction, Stress-Free Routing and Personalized Comfort - that can work together or independently to improve safety and reduce driver stress.

We’re celebrating the two-year anniversary of the Experiences Per Mile Advisory Council with three new episodes of the Experiences Per Mile podcast featuring founding members of the Advisory Council. This blog post summarizes episode 25 of the podcast where Paul Hohos, Vice President of Automotive Sales and Managing Director for Americas at TomTom, explains how personalization is being added to vehicle navigation to improve user experience, and much more.

We’re celebrating the two-year anniversary of the Experiences Per Mile Advisory Council with three new episodes of the Experiences Per Mile podcast featuring founding members of the Advisory Council. This blog post summarizes episode 24 of the podcast where Manish Mehrotra, Executive Director of Digital Business Planning & Connected Operations for Hyundai Motor North America (HMNA), discusses the in-vehicle experience for electric vehicles (EVs) and how connectivity is driving change.

We’re celebrating the two-year anniversary of the Experiences Per Mile Advisory Council with three new episodes of the Experiences Per Mile podcast featuring founding members of the Advisory Council. This blog post summarizes episode 23 of the podcast where May Russell, Emerging Technologies Executive at Ford Motor Company, explains how Ford is using connectivity to improve the in-vehicle experience for commercial customers.

The new (AAP) certification seeks to streamline production, testing and go-to-market for Android experience on head-units and in-vehicle infotainment (IVI) systems

Pervasive vehicle connectivity is becoming the norm. It serves a purpose far beyond the infotainment system, requiring as many as 14 antennas in a vehicle. The ubiquitous but mildly unattractive “shark fin” antenna that extrudes from the rear roof of many modern vehicles carries many of today’s connected services.

HARMAN recently launched a new version of the OTA solution to address E/E vehicle architectures and critical business requirements. The focus of the HARMAN OTA 12.0 release is to make OTA update workflows more secure and robust than ever before.

Along with all other upper applications based on VirtIO, HARMAN provides an enhanced environment to develop and validate an Automotive IVI.

Electrification is reshaping the automotive market. By 2030, around 130 million electric vehicles are expected to be on the road, as a result of evolving consumer demand, booming capital markets and government support in the form of direct subsidies and favorable regulation (Source: GlobeNewswire.com).

The automotive industry is undergoing a series of transformations fueled by technological disruptions. Among these changes is a shift to electrification, with the electric vehicle (EV) industry projected to make up an increasingly large proportion of the overall automotive market. In fact, based on current trends, a report conducted by Bloomberg New Energy Finance found that electric vehicles could make up 57% of worldwide passenger car sales by 2040.

Regulating technology advancement is a necessary process. As consumer habits change, hyper-connectivity is continuing to transform the automotive industry at a faster rate than ever before. This creates many opportunities for vehicle manufacturers, and we are seeing a lot of new technology arise as a result.

The automotive landscape is rapidly transforming. At the heart of this change is an ascending electric vehicle (EV) market fueled by an evolving consumer base, eco-friendly government interventions and technological advancements making the production of EVs more economically viable. According to the EPM Advisory Council Report, Experiences Per Mile 2030, Electric Vehicles will represent 24% of new cars sold by 2030. Also, the current administration in the United States Government is striving for a goal of 50% EVs sold in the US by 2030 to combat some of the effects of climate change. This is quite an increase from 3% of new cars sold today. Whatever the percentage growth, the sale of EVs is bound to increase substantially in the years to come.

HARMAN took a Bronze partner role this year at Ecomotion 2021, Israel. Among the highlights were the virtual panel discussion addressing 5G and the role it serves in V2X, electric vehicles and the future of infotainment and connectivity. In addition, we hosted an exclusive workshop "From Proof of Concept (POC) to a Multi-Million Dollar Deal".

There are more than 95 million photos and videos posted on Instagram each day. For demographics like Gen-Z and Millennials, curating the perfect post on social media can be crucial to their social status. With these users in mind, HARMAN developed a way for digital creators to safely post high-quality content from inside the car.

Gaming is a big business. In 2020, the gaming industry was approximately $180 billion and grew 20% year-over-year, which makes gaming bigger than music and movie industries combined. And with 2.7 billion gamers globally, there are about twice as many gamers as there are vehicles on the road—an exciting opportunity for automakers.

Prior to the COVID-19 pandemic, more than half of Americans attended one or more live music events a year. These consumers look for experiences they can share with others to bring them closer together—an immersive moment worth cherishing. Knowing this, HARMAN set out to re-define the concert experience by bringing it to the car, creating new levels of immersion and customization.

The HARMAN Ignite Store Developer Portal, recently launched, will allow Android Application Developers to move to the next level in the automotive industry by providing applications useful for drivers and passengers alike.

At HARMAN, we’re no stranger to change. Whether it’s brought on by mobility advancements or consumer needs, we’re positioned to evolve, ensuring we deliver the most relevant and cutting-edge connected solutions to the market.

It appears we are finally turning the corner for electric vehicle (EV) sales. As popularity for EVs continues to grow, automakers must listen to consumer feedback to ensure expectations are being met, increasing adoption rates even further.

An ADAS dashcam takes capturing driving footage to another level. As the name goes, it leverages AI and machine learning technologies to bring in safety features typically found in Advanced Driver Assistance Systems. It moves beyond the security aspect covered by a typical dashcam and helps significantly improve driver safety by encouraging better behavior and identifying potential road hazards.

Leveraging software and technology service providers to support the building of vehicles has been a gradual journey for OEMs. As the world around us becomes increasingly more connected, consumers have heightened expectations for connectivity and Automotive Engineering Services can ensure these advanced connectivity features are integrated smoothly.

Imagine your car being able to know how busy your brain is. And, as a result, it can adapt to the way it interacts with you to make you feel a sense of well-being and increate your enjoyment in the car. With Driver and Occupant Monitoring Systems, this scenario could be right around the corner.

The number of vehicle radio services for navigation, infotainment, ADAS, and other features has dramatically increased in recent years and will continue to increase as time goes on. The surface space available in conventional antennas will become a challenge—and the Smart Conformal Antenna is the solution to meet these new demands.

With emerging trends of the future towards conformal design of automotive antennas, there are global trends in communication technologies that must be incorporated into all coming telematics solutions. These technologies are facing two major requirements: communication technologies use higher frequencies and bandwidth and more technologies need to be supported simultaneously.

The 5G wave is rapidly approaching and its commercial benefits will far outweigh the investments needed to propel numerous segments. Here Gerhard Grossberger, Associate Director - Engineering and R&D, Telematics, HARMAN Automotive answers questions that he is commonly asked about 5G.

The one-year anniversary of the Experiences Per Mile Advisory Council is approaching, and to commemorate the milestone, HARMAN has published three new episodes of the Experiences Per Mile podcast featuring members of the Advisory Council where they discuss their company's contribution to enhancing the end-to-end consumer experience for mobility. This blog post summarizes episode 13 of the podcast featuring Patrick Weldon, Director of Advanced Technology at Polaris.

The one-year anniversary of the Experiences Per Mile Advisory Council is approaching, and to commemorate the milestone, HARMAN has published three new episodes of the Experiences Per Mile podcast featuring members of the Advisory Council where they discuss their company's contribution to enhancing the end-to-end consumer experience for mobility. This blog post summarizes episode 12 of the podcast featuring Charity Rumery, Head of Automotive & Industrial Sales at HERE Technologies.

The one-year anniversary of the Experiences Per Mile Advisory Council is approaching, and to commemorate the milestone, HARMAN has published three new episodes of the Experiences Per Mile podcast featuring members of the Advisory Council where they discuss their company's contribution to enhancing the end-to-end consumer experience for mobility. This blog post summarizes episode 11 of the podcast featuring William Newman, Chief Industry Executive Advisor at SAP.

HARMAN is the longest-standing provider of over-the-air (OTA) updates, with more than 20 years of experience in the field. Together with IHS Markit, a global market research and forecasting consulting firm, we published a whitepaper about automotive OTA deployment strategies.

The driving experience of today is vastly different than it was only a few years ago—a change fueled by consumer’s need for seamless interconnectivity. Consumers want the vehicle to act as an extension of their digital lifestyle, meaning, they want a seamless transfer of their experience from outside of the car to inside of the car, and OEMs want to address this need.

The automotive world is looking to reduce accidents and fatalities in the future, and this road to zero-accident mobility will be paved by ADAS. Zero-accident mobility is a vision the mobility industry is set out to achieve—an outlook where road fatalities, injuries and accidents can be completely prevented. ADAS is going to have a large role in zero-accident mobility and ensuring vehicle passenger well-being.

Consumer expectations for what goes on inside their vehicle has evolved, and it’s inspired by what they experience in their home and in the office. Today, what really moves us is beyond just transportation, and consumers are looking for a connected and compelling experience when they enter the car. This is the reason why we're seeing a renaissance of what's happening within the automotive cockpit—where the cockpit is moving from a siloed bubble to being integrated.

The Benefits, Obstacles and Solutions

Q&A with a HARMAN expert on OTA & Cybersecurity