Episode 3: Throttle Up!

About this episode​


Innovation and craftmanship drive peak performance both on and off the track.  HARMAN Automotive Executives discuss how swift execution of continuous product and process improvement is how it unlocks the potential of the technology and data within the cabin to provide better consumer experiences.  Similarly, Scuderia Ferrari reveals how analyzing feedback from both the driver and the in-vehicle technology are used to improve performance.  


Throttle up!


​Featuring


Frederic Vasseur, Scuderia Ferrari Team Principal and General Manager​​

Jock Clear, Scuderia Ferrari Driver Coach

Armin Prommersberger, SVP, Product Management, HARMAN Automotive

Dave Schneider, VP, Portfolio Management Car Audio, HARMAN Automotive

Günther Kraft, Ready Upgrade Business Leader, HARMAN Automotive​

Watch the Full Series

Episode 4: Are You Okay?
Episode 4: Are You Okay?
Episode 5: My Way
Episode 5: My Way
Episode 6: Co-Pilot
Episode 6: Co-Pilot
Episode 7: The Ride of Your Life
Episode 7: The Ride of Your Life
Episode 1: P1
Episode 1: P1
Episode 2: The Promise
Episode 2: The Promise
What is HARMAN Ready?

​​For the consumer, HARMAN Ready provides a new level of safety, personalization and driving experiences that make every drive the ride of their life. For the automakers, HARMAN Ready offers turnkey products and technologies that empower OEMs to elevate their in-cabin experiences with leading-edge technology and expedited development times. ​

Transforms the driving experience, cultivating calm and dispelling anxiety. Smart navigation with visual and audio alerts of the external environment empowers the drive with the right information, at the right time.
Add, upgrade and personalize your in-cabin experience any time after vehicle purchase - from seat-centric entertainment for all passengers to optimized audio and customizable sound environments.
An Industry-first, HARMAN Ready Care manages your in-vehicle activity by monitoring your eyes, mind and vitals and provides mitigation techniques as needed to ensure safety and wellbeing.
Vivid and brilliant optics rival home entertainment, delivered in a sleek and elegant design. Ready display offers a suite of display product that deliver aspirational visual experiences.
Plug-and-play technology transforms the car into a modern electronic device. Upgradeable domain controller product suite with new features and experiences available on a regular schedule.