Watch the Full Series

Episode 1: P1 - Introduction - Hear how collaborative teamwork and winning strategies lead to successful outcomes.
Episode 1: P1 - Introduction - Hear how collaborative teamwork and winning strategies lead to successful outcomes.
Episode 2: The Promise - Buckle up! This episode explores seamlessly integrating technology into the cockpit.
Episode 2: The Promise - Buckle up! This episode explores seamlessly integrating technology into the cockpit.
Episode 3: Throttle Up - Innovation and craftmanship drive peak performance both on and off the track.
Episode 3: Throttle Up - Innovation and craftmanship drive peak performance both on and off the track.
Episode 4: Are You Ok? - Pedal to the metal to achieve safer driving experiences.
Episode 4: Are You Ok? - Pedal to the metal to achieve safer driving experiences.
Episode 5: My Way - Explore how vehicles are an extension of our personal brands and lifestyles.
Episode 5: My Way - Explore how vehicles are an extension of our personal brands and lifestyles.
Episode 6: Co-Pilot - Hear how important the co-pilot is in racing and about the importance of every team member working together to win.​
Episode 6: Co-Pilot - Hear how important the co-pilot is in racing and about the importance of every team member working together to win.​
Episode 7: The Ride of Your Life - The Series Finale. Fasten your seatbelts and start your engines! Where will you go on the next Ride of Your Life? The checkered flag awaits.
Episode 7: The Ride of Your Life - The Series Finale. Fasten your seatbelts and start your engines! Where will you go on the next Ride of Your Life? The checkered flag awaits.
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Go Behind the scenes with the Scuderia Ferrari Racing team

Ever wonder what it takes for a Formula 1 Race Car Driver to speed down the racetrack? As a team partner, we went behind the scenes and watch Scuderia Ferrari as an example to achieve the pinnacle of performance and speed - 'Ride Of Your Life'. Read about this and more in our new eBook. Spoiler Alert! Scuderia Ferrari and HARMAN Automotive – team partners who are similar and driven by passion.​

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Today, a car is so much more than just a car. It’s a people mover. A cargo hauler. An entertainment center. A home on wheels. Your car is an extension of you, your personality and your lifestyle. That’s why we’ve created HARMAN Ready Products - to help improve safety, provide personalization and elevate the in-cabin experience in every way possible. In short, we’re doing more than just making products ...we’re creating experiences that provide the right elements to deliver the "Ride of Your Life."

HARMAN Automotive and Ferrari Partner to Propel the In-Cabin Experience into the Future - Today

Consumer Experiences.
Automotive Grade.

Technology Partnership to drive digital cockpit development across Ferrari vehicle line up via new HARMAN Ready Upgrade. Marketing Partnership will highlight the thrill of the drive as HARMAN Automotive becomes a Team Partner for Scuderia Ferrari.​​
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What is HARMAN Ready?

For the consumer, HARMAN Ready provides a new level of safety, personalization and driving experiences that make every drive the ride of their life. For the automakers, HARMAN Ready offers turnkey products and technologies that empower OEMs to elevate their in-cabin experiences with leading-edge technology and expedited development times.​

Transforms the driving experience, cultivating calm and dispelling anxiety. Smart navigation with visual and audio alerts of the external environment empowers the drive with the right information, at the right time.
Add, upgrade and personalize your in-cabin experience any time after vehicle purchase - from seat-centric entertainment for all passengers to optimized audio and customizable sound environments.
An Industry-first, HARMAN Ready Care manages your in-vehicle activity by monitoring your eyes, mind and vitals and provides mitigation techniques as needed to ensure safety and wellbeing.
Vivid and brilliant optics rival home entertainment, delivered in a sleek and elegant design. Ready display offers a suite of display product that deliver aspirational visual experiences.
Plug-and-play technology transforms the car into a modern electronic device. Upgradeable domain controller product suite with new features and experiences available on a regular schedule.