ExP Creator Studio is a concept for consumer segments named: Status Seekers, Productive Mavens and Always Connected. There are 95 Million photos and video posts on Instagram each day. For teens and Gen-Zers, crafting and curating the perfect image or video on social media is critical to their social status. Functionally, they strive to capture perfect content to increase their “likes” or views. Emotionally, they express themselves through these means and connect with others.