It’s good to share! Although we raise our children to this principle, the adult world is largely defined by ownership, be it of real estate, business interests or personal property … including cars.
While sharing concepts other than taxi services have existed for decades, they function largely as private and ad-hoc carpooling arrangements among individuals. Digital technology and the Internet have revolutionized this to enable a truly global business proposition, with commercial ride-sharing services now established in thousands of towns and cities worldwide.
The rise of the sharing economy is a disruptive development that is spurring automakers to reposition themselves as “mobility providers”. HARMAN’s connected car products and technologies have an important role to play in shaping this new reality.